The Website Traffic Report
The Website Traffic Report provides information on how often your site is visited, and it tracks each individual’s activity while on your site. Use this report to help you measure both the effectiveness of your website and special marketing campaigns, especially those designed to motivate people to visit your website.
Find it by logging into Agent Access, hover over Site Builder, slide to Reports, then click Website Traffic Report. Here is what you see:
To see your statistics, click My Website Traffic to use the various available tools:
- Filter Date:
- Measure from a certain date, looking back to a specified time period. This allows you to learn when your website was most active. Did you send out a special email to your clients, or activate a marketing campaign? Here you can view if your website experienced a spike in activity during those dates.
- Website type: View combined information or separate statistics for your full and mobile websites.
- Agent Detail Reports (Each tracked by individual date):
- Visits: Total number of separate visits to your website
- Client Activity:
- Number of forms submitted
- Number of log-ins by your web clients
- How many were new
- How many were returning web clients
- Listings Viewed:
- Number of listings viewed at your site
- Number of listings viewed at your site for which you are the listing agent
- Searches: Number of searches run at your site
If your numbers are very low, what are you doing to market your website? If you have limited activity, those people are visiting someone else’s website.
Remember, your website is powerful. It has more tools than many corporate level sites, so make sure you keep people informed of your website URL, or better yet, your personal domain name. Web traffic helps generate income, so do all you can to regularly bring clients back to your site.