Using Google Analytics
Google Analytics (and other SEO vendors) provide a way to track your website performance. This can be extremely helpful in learning what search engines feel about your website, including items such as identifying critical issues or errors, content, and overall performance. To learn more, google ‘webmaster tools’ to learn what it can do for you and to establish a free account.
Many agents are not aware that Google Analytics can be applied to individual websites through a tool in Agent Access. Here’s how:
- Hover over Site Builder
- Slide to SEO, then click Tracking
- Enter the code provided at your analytics account
- Click Add Tracking Code
The code has now been added to each page of your website. Track results at your Google Analytics account where you obtained the tracking code. This is just one way you can measure how your website performs. We will discuss the use of Marketing Source Codes in the future.